PR Shoot

The basic requirements in a PR shoot is to provide an interesting photographic image that conveys the people involved and combines it with branding/corporate identity and tells you what they are about or what they do. In this simple but high quality image the creative use of a yellow gel on the backlight flash adds warm colour that compliments the clients brand, a low angle for drama and interest but to practice effect bring the client branding into play. Lastly in the short sequence of pictures (it was a horrible cold wet day in January) I asked the client to bing out the props or in her case tools of her trade. Fun, simple but eye catching!